Facing the Changes in Arab Markets

Friday, 15 April 2016, Dublin Castle

The Arab-Irish Business Forum 2016 is a must-attend event for clients both considering doing business in the Middle East and for those who are already operating in these markets. Its focus is on practical advice from senior personnel who are long established in the area and who will share their considerable experience of successfully doing business in the region. It also presents opportunities to network with both panellists and other Irish companies across many sectors in an effective manner.

Expert speakers will address the critical and practical issues such as dealing with government bodies, doing business with family-run companies in the Gulf, attracting the best talent, together with important legal advice on best practice in working with local partners etc. Panellists will include Mishal Kanoo, Chairman Kanoo Group, Mirna Sleiman, Head of Government Sector, Middle East and North Africa, Thomson Reuters, Niall O’Toole and Stephen McKenna of Clyde & Co, Dr. Markus Wiesner, CEO, Middle East and Africa, Aon Hewitt.

A keynote address will be delivered by Gerald Lawless who will draw on his almost 40 years of experience in the Middle East and his 18 years as Jumeirah Group President and CEO and more recently, as Head of Tourism and Hospitality at Dubai Holding a global investment company.

The forum will also feature the experiences of senior executives from three Irish companies operating across a number of markets in the region-Teddy Murphy, Miagen; Tom Keogh, Keoghs Farm (snack foods) and Colman Doyle, Blackwater Engineering.

Other speakers from the Middle East will provide insight on Egypt, Morocco and Jordan, countries outside the key Gulf area but that are already delivering for Irish businesses.   Irish exports to all Arab markets surpassing forecasts in 2015 with the value of goods and services topping €5.3bn from a previous high of €4bn in 2014. 

Trevor Macfarlane founder of Emerging Markets Intelligence & Research (EMIR), whose company acts as an advisor to many of the leading companies in the Gulf, will outline the main trends and challenges currently influencing business strategy for Irish companies in these markets and offer advice on different approaches you might adapt to deal with these changes. 

This is an excellent opportunity to gain new insights into the Middle East and Gulf and to learn from others practical experience that will help your business development in the region.

Early booking is strongly advised.  For full details on the forum programme and  to book go to:


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